● 15/05/2025
bee2link group, a French publisher of SaaS-based digital platforms and applications for automotive distribution players, officially announces the creation of its Italian subsidiary: bee2link group Italia.
This new entity is the result of bee2link group’s acquisition of Terranova Web Systems in 2021 and a gradual integration of the expertise from both organizations. It marks a new step in the group’s international expansion strategy, backed by a broader product portfolio co-developed and specifically tailored to the Italian automotive market. To date, over 3,000 users have already adopted the various solutions across all business verticals — new/used vehicle sales, after-sales, back office, etc. — clearly demonstrating this new momentum on the Italian market.
Since 2021, bee2link group and Terranova Web Systems have been working closely together, united by a common ambition: to support automotive distributors in their digital transformation through innovative, open, and interconnected solutions.
Founded in 1998, Terranova Web Systems will continue to operate under its own brand. Its flagship products — T-car (inventory management) and T-fact (used vehicle reconditioning plant management) — remain central to the offering.
Thanks to this new subsidiary, Italian distributors and OEMs will benefit from an enriched digital offering, resulting from the complementary capabilities of bee2link group and Terranova Web Systems. In addition to Terranova’s existing solutions, bee2link group Italia will offer other technologies from the bee2link ecosystem, including: OpenFlex (multi-business platform), MecaPlanning (workshop scheduling software by 3Dsoft), myrentcar (rental management software by hitechsoftware), Carviz (vehicle digital inspection app), and MyAna (virtual back-office assistant).
bee2link group Italia will allow the two companies to pool technological expertise, teams, and resources to deliver a complete, agile, and strengthened solution tailored to the specific needs of the Italian market.
To drive this ambition, a team with strong and complementary expertise in digital automotive distribution has been assembled:
Franck Ropert, Deputy CEO – Global Sales & Operations at bee2link group, will lead the Italian subsidiary. With 33 years of experience in the automotive industry, both in retail and manufacturing (OEM), in France and abroad, his mission will be to define and execute the local strategy aligned with the group’s vision. He will also identify growth and optimization opportunities and ensure internal coherence within the subsidiary.
He will be supported by Stefano Tinti, co-founder and current CEO of Terranova Web Systems, who will serve as Country Manager. In this role, he will continue overseeing Terranova’s strategic and commercial development while strengthening synergies between the two companies across technical, commercial, financial, and human resources — in line with the group’s global roadmap.
The Business Development team includes Catherine Dantaux, bee2link group’s Sales Manager for Italy since 2024, with a strong background in software publishing, Andrea Alessandro, current Sales Director at Terranova Web Systems, bringing over 20 years of experience and deep knowledge of automotive distribution processes, and Ayman Hnini, who will serve as business developer for MecaPlanning in the after-sales vertical.
Additionally, Gianmarco Bendini, ERP/CRM software expert and Training Manager at Terranova for the past 8 years, will join the team as Customer Success Manager.
The launch of bee2link group Italia will be celebrated at Automotive Dealer Day in Verona, from May 13 to 15, 2025. The event will showcase the product synergies between the two entities.
« The creation of bee2link group Italia marks a new step in our European growth. Thanks to the complementary expertise and close collaboration between bee2link group and Terranova Web Systems teams, we are now able to offer the Italian market a robust, local, and highly relevant portfolio of digital solutions tailored to the current challenges of automotive distribution. This initiative is part of our 2025–2028 strategic plan to accelerate our international expansion and support our customers — OEMs and distributors alike — in the digital transformation of their business. »
« The integration of Terranova Web Systems into bee2link group has always been guided by a shared vision of innovation serving automotive distribution. With the creation of bee2link group Italia, we are entering a new phase — a true growth accelerator for Terranova. This structure allows us to preserve our identity while gaining access to a broader technology ecosystem, new synergies, and increased innovation capacity to serve the Italian market. »
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