- OpenFlex Marketing
Turn your customer data into sales opportunities
Make better use of the data already available in your software to understand your customers, manage sales opportunities and take action at the right time.
OpenFlex Marketing brings together CRM and marketing features integrated directly into OpenFlex.
Turn every customer interaction into a sales opportunity
A new lead, a phone call, an ongoing sales discussion or a workshop appointment can all lead to a new sale.
OpenFlex Marketing connects these customer interactions with the data already available in your software. It helps your teams understand customers and prospects, manage opportunities, reach the right people and automate marketing activities.
All directly within OpenFlex, without switching to another system.
Know
Capture
Engage
Automate
Make the most of your customer data
A clearer view of every customer
Bring customer and prospect information together, remove duplicate records and access their interaction history through a Single Customer View (SCV). Build a reliable customer database to better understand your audience and personalise your marketing activities.
Capture and manage every opportunity
Collect leads from all your channels, track their progress and turn incoming calls into sales opportunities with Call Tracking Numbers. Help your teams respond faster and follow up more effectively.
More opportunities to reconnect with customers
Email, SMS and WhatsApp campaigns, Personalised Selection and Workshop Renewal help you engage your customer database, support ongoing sales discussions and identify new vehicle renewal opportunities.
Less manual work, faster responses
Automate follow-ups and marketing campaigns based on customer data and events. AI agents can also handle customer enquiries, book appointments and share information with your teams.
Unify your customer and prospect data
The Single Customer View (SCV) centralises information from your different customer touchpoints, removes duplicate data and consolidates the history of each customer or prospect. You get a reliable foundation to better understand your customer base, identify the right profiles and personalise your actions.
Centralise, process and convert your leads
Bring leads from your different channels together in a single database. Assign opportunities, organise response times and automate follow-ups and notifications. Track volumes, response times and conversion rates to measure your sales performance, with detailed reports by source, salesperson and more.
Turn inbound calls into opportunities
Identify the source of every call to measure the performance of your different channels. Calls are automatically turned into leads, while missed calls are identified for follow-up. This allows you to track opportunities generated by phone while measuring the effectiveness of your actions more accurately.
Activate your customer base at the right time
Create targeted email and SMS campaigns using your customer and prospect data. Select the contacts you want to reach, personalise your communications and track the performance of each campaign. Make the most of your customer base to generate new sales opportunities at the right time.
Automate your marketing actions
Build scenarios that automatically trigger actions based on available events or data: follow-ups, customer outreach or personalised campaigns. Your teams save time on repetitive tasks while maintaining regular, personalised relationships with customers and prospects.
Offer the right vehicle to every customer
Use your inventory to offer each customer a selection of vehicles tailored to their profile. Strengthen an ongoing negotiation with newer models, better-equipped vehicles or higher-range options, and reach out to your customer base with personalised selections to uncover new opportunities.
Rekindle your customers' buying intentions
Analyse upcoming workshop appointments to identify customers with renewal potential. Use this data to trigger personalised communications and pass detected buying intentions on to your sales teams. On average, the programme generates 5 additional sales or trade-ins per month per site.
An AI-powered automotive CRM
With CallAuto, AI agents respond to your customers by phone and through digital channels. They understand their requests, provide an initial response, book appointments or transfer the conversation to the appropriate team. The information collected is integrated into your tools to make it easier to follow up on every request.
Marketing features that drive business
With OpenFlex Marketing, every piece of customer data becomes an opportunity to take action. Centralise customer requests, make the most of your customer database and automate your marketing activities to generate more sales and vehicle trade-ins.
Never miss an opportunity
Centralise leads and incoming calls, make them easier to process and track their conversion to get the most out of every customer interaction.
of additional business generated through Call Tracking Numbers*
Put your customer database to work
Use centralised customer insights to target your campaigns, personalise your follow-ups and identify new purchase intentions.
of workshop customers identified as having renewal potential*
Turn customer loyalty into sales
Use customer data and workshop appointments to identify renewal opportunities and generate new sales opportunities for new and used vehicles.
additional new and used vehicle orders generated through Workshop Renewal*
*Results observed across the customer groups studied. Performance may vary depending on the activity and context of each dealership.
Discover the full potential of your automotive CRM
Go beyond simply managing your customer relationships. With OpenFlex Marketing, take advantage of your customer data to identify new business opportunities, personalise your communications and build lasting customer loyalty. Turn every customer interaction into a new sales opportunity.
Choose the plan that fits your needs
Essential
Manage all your leads in one place and never miss an opportunity.
Contact usCustomer & prospect data
- Single Customer View (SCV)
- Removal of duplicate customer and prospect records from multiple sources
- Consent management
Lead management
- Centralised incoming leads from multiple sources
- Conversation history
- Lead source tracking with Call Tracking Numbers
- Opportunity capture with Personalised Selection
Activity monitoring
- Follow-up lists
- Basic dashboards
Support & training
- Online training platform
- Monthly performance review meeting
Pro
Put your customer database to work automatically.
Contact usEverything in Essential, plus:
Growth hacking
- Automated customer follow-ups triggered by sales events
Marketing automation
- Automated marketing campaigns with customisable workflows
Ready-to-use campaigns
- Workshop Renewal: AI-powered identification and automatic creation of new and used vehicle renewal opportunities among your workshop customers
Dedicated Customer Success Manager
- Support for incoming lead management and Workshop Renewal (when activated)
- Activity monitoring with advanced dashboards
Expert
Use data and artificial intelligence to manage your marketing.
Contact usEverything in Pro, plus:
Artificial intelligence
- CallAuto AI agents available 24/7
- Handling incoming aftersales calls (coming soon: Sales, Administration and Rental)
- Understanding and qualifying customer requests
- Appointment booking and transfer of information to the relevant teams
Advanced automation
- Automatically triggered actions based on customer data and events
- Campaigns and follow-ups adapted to each customer's situation
- Coordinated activities across different customer touchpoints
Marketing activity management
- Identification of priority actions based on business needs
- Marketing campaigns automatically triggered at the right time
- Coordination of marketing activities with the relevant tools and teams
OpenFlex Marketing, connected to your business software
Integrated directly into OpenFlex
OpenFlex Marketing is integrated directly into OpenFlex, connecting customer data, leads and marketing activities with your new and used vehicle sales operations. Your teams can manage customer relationships and sales opportunities from the software they already use.
Connected to your existing tools
Make better use of data across your business
OpenFlex Marketing can also connect to other business software, allowing useful customer and sales data to flow between your systems. This helps your teams coordinate their activities without unnecessary manual data entry.
Trusted by leading automotive retailers
Ready to make more of your customer data?
Lead management, customer insights, incoming calls, marketing campaigns, customer loyalty and artificial intelligence… Discover how OpenFlex Marketing helps automotive retailers build stronger customer relationships and generate more sales opportunities.
Your questions about OpenFlex Marketing
What is OpenFlex Marketing?
OpenFlex Marketing is a set of CRM and marketing features that helps automotive retailers bring customer data and leads together, engage their customer database and automate sales and marketing activities. It is integrated directly into OpenFlex.
Who is OpenFlex Marketing for?
OpenFlex Marketing is designed for car dealerships and automotive retail groups looking to make better use of customer and prospect data, improve lead management and generate new sales opportunities.
What features does OpenFlex Marketing include?
OpenFlex Marketing includes a Single Customer View, lead management, Call Tracking Numbers, marketing campaigns, a workflow builder, Personalised Selection and Workshop Renewal. AI-powered features with CallAuto are also being introduced as part of the offering.
Is OpenFlex Marketing integrated into OpenFlex?
Yes. OpenFlex Marketing is integrated directly into OpenFlex, allowing teams to manage customer data, leads and marketing activities from their existing new and used vehicle sales platform.
Do I need to change software to use OpenFlex Marketing?
Not necessarily. If you already use OpenFlex, OpenFlex Marketing is integrated into your existing software. It can also work independently or connect to other business tools, depending on your current systems and requirements.
What plans are available with OpenFlex Marketing?
OpenFlex Marketing is available in three plans: Essential, Pro and Expert. Essential focuses on customer data and lead management. Pro adds marketing campaigns, automation and Workshop Renewal. Expert, coming soon, will introduce AI-powered features and more advanced automation.
Where can I learn more about OpenFlex Marketing features?
Explore our automotive CRM features to learn more about customer data management, lead management, Call Tracking Numbers, marketing campaigns, customer loyalty and artificial intelligence.
