● 15/05/2025
As a developer of digital platforms and applications, bee2link group has established itself as a major player in the digital transformation of the automotive industry. With a focus on innovation and the digitalization of all business areas (new/used vehicle sales, after-sales, rental, marketing, etc.), the group supports automotive professionals in optimizing their processes and modernizing their operations.
Following its success in France, where it leads the market, bee2link group is accelerating its international growth through the creation of a subsidiary with three main strategic objectives: leveraging local opportunities, forming key partnerships, and strengthening proximity with its existing clients in Spain and Portugal.
The group’s flagship products, such as the multi-service platform OpenFlex and the after-sales management software MecaPlanning, are already available in these markets. Others — including the vehicle inspection app Carviz, the commercial back-office digitalization tool MyAna, and the full-range rental management ERP developed by hitechsoftware (which also applies to courtesy vehicles) — will be introduced in the coming months.
To carry out this ambition, two offices have been established in Barcelona and Madrid, led by a management team with deep and complementary expertise in the digitalization of automotive distribution.
Alexandre Rodrigues – General Manager : with 25 years of experience in the digital and automotive sectors, Alexandre Rodrigues will lead bee2link group Ibérica. As Co-Founder of MecaPlanning, the leading after-sales management software in Europe, he brings strategic expertise to structure and lead the subsidiary’s operations. His main mission is to grow SaaS solution sales to manufacturers and dealers in Spain and Portugal, contributing to the group’s 2025–2028 strategic plan.
Alexandre reports to Franck Ropert, Co-CEO Global Sales, Operations & Marketing of bee2link group.
Pedro Almeida – Key Account Manager : a specialist in automotive software, Pedro Almeida has 30 years of industry experience, having held strategic roles at Imaweb/Nextlane, I’Car Systems Ibérica, and PSInfor. His expertise in international project management and operational leadership will be key in achieving the subsidiary’s goals.
Miguel Lopez – Sales Manager : a specialist in automotive software, Pedro Almeida has 30 years of industry experience, having held strategic roles at Imaweb/Nextlane, I’Car Systems Ibérica, and PSInfor. His expertise in international project management and operational leadership will be key in achieving the subsidiary’s goals.
Jean-Stéphane Vétois – Operations & Customer Success Manager : with over 20 years of experience in automotive distribution and services, Jean-Stéphane Vétois has worked in both startups and dealer groups. He is skilled in rapidly deploying high-value projects for dealers, driving their digital transformation with bee2link solutions.
« Rather than trying to enter the Iberian market from France, we chose — unlike many players — a 100% local setup with a highly experienced team that is fully bilingual and deeply familiar with the Iberian automotive ecosystem. Our ambition is to support automotive distribution groups, manufacturers, subsidiaries, and importers in Spain and Portugal in their digital transformation. We do so by offering innovative solutions that cover all automotive distribution operations and are tailored to their local needs. The expertise of our team and our in-depth sector knowledge will be key assets in establishing bee2link group Ibérica as a leading player in this market »
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