- Automotive CRM
Turn your customer data into sales opportunities
OpenFlex Marketing is an automotive CRM solution that helps you manage leads, make better use of your customer database and automate marketing activities directly from your sales software. With a Single Customer View (SCV), centralised lead management, automated workflows and AI-powered features, you can reach the right customers at the right time and generate more new and used vehicle sales opportunities.
The automotive CRM that puts your data to work
Your existing tools already contain valuable information that can help grow your sales. OpenFlex Marketing helps you turn that data into business opportunities.
Make better use of your customer data
Manage your sales opportunities
Integrated into your existing software
Everything you need to unlock more sales opportunities
Everything you need to unlock more sales opportunities
Bring all your customer and prospect data together
The Single Customer View (SCV) brings information from different touchpoints into one place, removes duplicate records and combines each customer’s or prospect’s interaction history. This gives you a reliable database to better understand your customers, identify relevant contacts and personalise your marketing activities.
Capture, manage and convert more leads
Bring leads from all your channels into one place. Assign them to the right teams, manage response times and automate follow-ups and notifications. Track lead volumes, response times and conversion rates, with detailed reports by source, salesperson and more.
Turn incoming calls into sales opportunities
Identify where each call comes from and measure the performance of your marketing channels. Automatically turn calls into leads and flag missed calls for follow-up. Track the opportunities generated by phone and see which channels deliver the best results.
Reach the right customers at the right time
Create targeted email and SMS campaigns using your customer and prospect data. Select your audience, personalise your messages and track campaign performance. Make better use of your customer database to generate new sales opportunities.
Automate your marketing activities
Create automated workflows based on customer data and business events. Trigger follow-ups, customer communications and personalised campaigns automatically. Save time on repetitive tasks while maintaining regular contact with your customers and prospects.
Recommend the right vehicles to each customer
Create personalised vehicle selections based on each customer’s profile, current vehicle and your available stock. Share tailored offers to encourage vehicle upgrades, trade-ins and new purchase opportunities.
Identify customers ready for a vehicle change
Analyse upcoming workshop appointments to identify customers who may be ready to replace their vehicle. Use this information to send personalised communications and share interested customers with your sales teams. On average, Workshop Renewal generates five additional sales or trade-ins per month, per location.
An automotive CRM powered by AI
With CallAuto, AI agents answer customer enquiries by phone and through digital channels. They understand requests, provide initial answers, book appointments or transfer conversations to the right team. The information collected is added to your business tools to make follow-up easier.
Discover the solution that turns your data into business
From lead management to automated marketing campaigns, OpenFlex Marketing gives you the tools to understand your customers better and generate more sales opportunities.
Your automotive CRM, integrated into your business software
With OpenFlex
Access OpenFlex Marketing features directly from your new and used vehicle management platform. Use your sales data to manage leads, engage your customer database and automate marketing activities. The solution also connects to your websites to capture leads as soon as they come in.
With your other business tools
OpenFlex Marketing can also work independently or connect to your existing business software through custom integrations. This gives you the flexibility to use its marketing features within your current IT environment.
An automotive CRM connected to your sales activities
Bring your customer and prospect data together, improve its quality and create more relevant marketing activities.
Use leads, phone calls, customer information and business events to identify new sales opportunities.
Launch campaigns, automated workflows and follow-ups while reducing manual tasks.
Access OpenFlex Marketing directly from your business tools and connect your marketing activities with your sales operations.
OpenFlex Marketing helps you achieve your goals
I want to manage my leads more effectively
I want to make better use of my customer database
I want to generate more vehicle renewals
I want to measure my campaign performance
I want to get more value from incoming calls
I want to automate my marketing
Turn your customer data into sales
Discover how OpenFlex Marketing helps you make better use of your customer database, generate more sales opportunities and automate marketing activities directly from your existing software.
Frequently asked questions
What is an automotive CRM?
An automotive CRM is customer relationship management software that helps car dealerships and dealer groups manage customer and prospect data, identify sales opportunities and track customer interactions.
OpenFlex Marketing brings together lead management, customer data, marketing campaigns, automated workflows, incoming calls and vehicle renewal activities in one solution integrated with your business software.
How can a car dealership centralise its customer data?
A Single Customer View (SCV) combines information from different sources into one database, removes duplicate contacts and brings together each customer’s interaction history. OpenFlex Marketing uses this data to make customer segmentation, marketing campaigns and sales follow-up easier.
How can dealerships improve automotive lead management?
Effective lead management starts with bringing enquiries from different channels into one place, assigning them quickly to the right teams and tracking response times and conversion rates. OpenFlex Marketing helps dealerships manage these activities directly from OpenFlex, with automated notifications and follow-ups.
How can incoming phone calls become sales leads?
Call Tracking Numbers identify the source of incoming calls and connect them to your lead management process. With OpenFlex Marketing, phone calls can be managed alongside online leads, while missed calls are flagged so teams can contact potential customers.
How can a car dealership automate its marketing?
Marketing automation uses customer data and business events to trigger targeted actions without requiring manual intervention every time. With OpenFlex Marketing, dealerships can create automated workflows for email and SMS campaigns, follow-ups, customer prospecting and loyalty activities. This helps them reach the right contacts at the right time while reducing repetitive tasks.
How can workshop customers generate new vehicle sales?
Workshop appointments can reveal new vehicle renewal opportunities. OpenFlex Marketing’s Workshop Renewal feature analyses upcoming appointments, identifies customers who may be ready to replace their vehicle and automatically launches personalised campaigns. Interested customers can then be referred to the sales teams.
Does OpenFlex Marketing work with OpenFlex ?
Yes. OpenFlex Marketing is integrated directly into OpenFlex. Sales and marketing teams can access its features from their existing software without switching between multiple systems.
What plans does OpenFlex Marketing offer?
OpenFlex Marketing is available in three plans: Essential, focused on customer data and lead management; Pro, which adds marketing campaigns and automation; and Expert, designed to go further with data-driven workflows and artificial intelligence. The Expert plan will be available soon.
Click here to explore OpenFlex Marketing’s features and use cases.
Is there CRM software for independent car garages?
Yes. OpenFlex Marketing can support both car dealerships and independent garages. It helps businesses use customer data, identify vehicle renewal opportunities and run targeted marketing campaigns. Available features depend on the software and integrations used.
