● 16 September 2024
In keeping with its policy of innovation, French software publisher bee2link is making its digital platform available to industry professionals for the first time.
Based on an open, modular platform allowing advanced interfacing with APIs, this unique solution integrates with the digital ecosystem of each market player. Businesses are able to manage the entire value chain for used two-wheeler sales, thereby improving user productivity.
Delivering a fully connected experience on a single platform, OpenFlex integrates and synchronises all the business modules and functions associated with the retailing of two-wheelers (motorbikes, scooters, quad bikes, etc.): from trade-in valuations to customer loyalty programmes and stock management.
The modules can be activated to reflect the needs of each dealer/vehicle manufacturer and their digital maturity. They cover all the main segments of the sales cycle: valuation and purchasing, stock management, (re)marketing, lead processing, sales, delivery, customer loyalty and business management.
Harnessing the best of digital technology and data to boost profitability, OpenFlex delivers a fully automated, end-to-end, qualified, phygital sales experience, whatever the point of entry: advert publication, lead management, trade-in valuations, production of sales documentation, administrative procedures and documentation, and so on.
OpenFlex is easy to use with an intuitive interface. Business users can run a trade-in valuation process in just a few clicks, using the registration number of any vehicle still listed. The market value is displayed in real time along with adverts for similar vehicles. At the same time, used car repair costs are personalised, allowing dealers to tailor proposals to their sales policy.
OpenFlex connects with the main car advertising portals (La Centrale, leboncoin, AutoScoot24, etc.), publishing the dealer’s adverts automatically across the used vehicle market in France.
The lifeline of each vehicle can be fully customised, with alerts generated according to the age of the stock. The platform also allows automatic updates of selling prices, both internally and on the various advertising portals, in the event of market price fluctuations.
Encompassing all sales and CRM functions, OpenFlex is able to manage accessories, print price signs and oversee the full range of sales documentation (price proposals, order forms, etc.). All information, discussions and transactions with prospects and end customers are logged in strict compliance with the GDPR. The aim is to simplify commercial and administrative procedures, while also maintaining customer relations and planning for future new orders.
With these flagship features, industry professionals are able to optimise their sourcing, generate qualified leads and increase sales of used vehicles.
The OpenFlex platform will be on show at the Salon du 2 Roues in Lyon from 7 to 10 March. To mark the event, bee2link is running an introductory offer with two packs: a ‘Trade-in Pack’, and a ‘Used Vehicle Pack’ (trade-in and sale). These packs are free for the first three months of any one-year subscription before 30 April 2024.
« Since our founding, we have implemented a strategy based on innovation and cutting-edge technologies to support customers in the transition to a new retail model. Today, we are proud to place our expertise and know-how at the service of two-wheeler firms, making everyday tasks easier and boosting their business. OpenFlex combines the best of both worlds – digital technology and human capabilities – to create optimised phygital sales journeys, improving both the performance and profitability of business users. »
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