● 04/12/2025
Paris, December 4, 2025 – bee2link group, the French leader in SaaS platforms for automotive distribution, announces the launch of OpenHive, a next-generation marketplace designed to connect dealers and partners within a unique, integrated, and scalable ecosystem.
Designed for automotive distribution networks, OpenHive transforms the way services are deployed in dealerships. It simplifies access to partner services, accelerates their integration, improves operational productivity, and creates new revenue streams – dedicated to a single goal: contributing to the sustainable restoration of dealership profitability.
Automotive distribution is facing a structural challenge: reducing the time and complexity required to integrate partner services into the SaaS environments used daily. While traditional approaches rely on fragmented data flows, multiple interfaces, and costly IT projects, OpenHive introduces a paradigm shift.
Thanks to its universal connectors, the platform enables partners to plug their services directly into existing business software, right where field teams work. Services are no longer added beside the tools: they run inside the tools.
As a result: seamless journeys, unified usage, and unprecedented customisation for each network.
OpenHive provides dealers with a comprehensive catalogue of instantly activatable services: insurance, financing, battery diagnostics, vehicle history, upselling tools, lead management, and more.
Each module is natively integrated into existing business workflows: no more re-entries, no more broken flows, no more isolated tools. The experience is continuous; performance is measurable.
Every dealer benefits from a personalised space allowing them to manage all services, track incremental revenue in real time, and analyse the performance of each module – regardless of the SaaS platform they use.
And most importantly: every activated service becomes an opportunity for additional revenue. OpenHive turns every interaction into economic potential.
For partners, OpenHive is far more than a distribution channel – it is a growth platform. Services are integrated directly into the operational processes of more than 12,000 points of sale: at the right time, in the right place, for the right usage.
Each partner has a clear, highlighted, instantly activatable product page. Visibility increases; adoption accelerates; conversion rates naturally rise.
Thanks to industrialised integration, OpenHive frees partners from technical complexity while offering a unique commercial asset.
Fully agnostic, OpenHive connects to all SaaS providers on the market – including those outside the bee2link group ecosystem.
The marketplace transforms integration projects, traditionally long and expensive, into rapid, standardised, and scalable deployments. Each publisher can continuously enrich their product portfolio, accelerate their product roadmap, strengthen their value proposition, and improve their competitive positioning. OpenHive thus becomes a technological catalyst serving both software publishers’ performance and dealers’ profitability.
More than fifty major players have already joined OpenHive across five countries, including: Stipe,Auto1, Coyote, MAIF, BCA, Carvertical, Eurodatacar, Arkéa Financements & Services, Crédit Agricole Assurances, Oney (BPCE subsidiary), Floa (BNP subsidiary), Fintecture, Autorigin Hiflow, Roole and others. This diversity reflects a clear ambition: to build a leading European marketplace for automotive distribution.
“OpenHive provides the entire industry with a structural driver for competitiveness. By streamlining data and interconnecting services, the platform unlocks collective value that remains largely under-exploited. It establishes a common, efficient, and scalable framework for all players”
“With OpenHive, we are bringing automotive distribution into the platform era. Our goal is clear: remove complexity, create value, and accelerate the transformation of a historically fragmented sector. By bringing together dealers, partners, and SaaS solutions within a single environment, we are laying the foundations for a new industry standard: simpler, faster, and more profitable.”
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