● 21 November 2024
Mercedes-Benz France and its dealers can manage used vehicle sales from start to finish with bee2link’s interconnected, fully automated 360° digital platform and Used Vehicle Pack.
This creates a unified, optimised used-vehicle sales journey for a smooth, seamless customer experience.
Already used by the networks of several leading brands including Volkswagen, Nissan, Stellantis, Hyundai and, more recently, Volvo, bee2link is moving up to the next level.
This partnership reflects the customer promise of Mercedes-Benz France , requiring Mercedes-Benz Certified used vehicles (available only through the Mercedes-Benz network) to meet strict criteria and undergo thorough mechanical and detailing checks by a qualified technician.
Requirements of Mercedes-Benz Certified:
Mercedes Benz chose bee2link for its pertinent and original value proposition, based on technological advances, combined with an efficient online tool for used vehicle trade-ins.
Interfaced and integrated with the ecosystem of Mercedes-Benz France, bee2link’s Used Vehicle Pack groups all the business tools needed to optimise the entire used vehicle sales journey and to manage performance online or at the dealership , in compliance with the manufacturer’s standards.
Already established as a trusted partner for leading dealers, bee2link conducted a pilot phase in collaboration with one of its long-standing customers, the CHOPARD GROUP, a leading brand dealer for Mercedes-Benz, and user of bee2link’s digital solutions for Stellantisgroup brands.
This collaboration paved the way for the technical deployment across dealerships of the Used Vehicle Pack with its four main functions: used vehicle management and trade-in valuations, used vehicle stock management and optimisation, multi-channel sales and CRM.
From real-time online vehicle trade-in valuations to the online publication of new used vehicles in stock, from the production of sales documentation compliant with the manufacturer’s standards to analytical and reporting tools, bee2link’s digital platform optimises each customer journey with a qualified view detailing the history of each profile.
« We are delighted to be part of this partnership and to support bee2link in the deployment of its digital platform for the Mercedes-Benz Certified used vehicle label. The Used Vehicle Pack provides full connectivity at all points of customer interaction, enabling us to deliver and manage a complete multi-channel used vehicle sales journey, from vehicle sourcing through to the order form. This creates a smooth, simple and complete buying experience for our customers. »
« While this partnership once again confirms the pertinence of our business offering and expertise, it also paves the way for us to support dealers and manufacturers in implementing their customer promise, both online and in the dealership, in France and internationally. »
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