● 29 October 2024
Since its founding, bee2link has pursued an active open-door policy with third-party partners. The objective is twofold: to improve the customer experience and to increase business profitability. By deploying interfaces with third-party firms, bee2link is able to provide car dealers with smooth, optimised sales journeys, spanning as wide an area as possible. The three new technological partnerships signed with CarCutter, Phyron and TABLETCAR are fully in line with this long-term strategy, which aims to support dealers and provide innovative digital solutions tailored to their needs, both at the dealership and online.
By teaming up with CarCutter, an expert in visual content, and Phyron, the leading video advertising platform for car dealers, bee2link is able to deploy innovative AI-based solutions to optimise and increase the visibility of used vehicles on the main car sales platforms and third-party sites. By partnering with TABLETCAR, bee2link gains a professional solution to optimise the promotion and turnover of used vehicle stocks in dealerships, based on a digitised, customisable display of the vehicles on show.
Directly integrated with the modular architecture of the OpenFlex platform, these three innovative solutions automatically interface with the publisher’s digital suite.
Available on App Store and GooglePlay, the CarCutter app lets dealers take high-definition, enhanced and standardised vehicle shots for publication on the main car sales advertising platforms. This intuitive, enhanced picture solution uses AI for cropping and includes advanced functions to customise and stage each visual for optimal rendering. Quality control is integrated and fully automated, making it easy to customise and publish campaigns on the main car sales platforms and third-party sites.
Further, bee2link is now partnering with Phyronfor an immersive experience with a 360° online presentation of used vehicles. Directly connected to dealer stock, this next-generation solution includes a fully automated AI-powered process for creating studio-quality videos. The attractive, engaging format includes a Call to Action directly integrated with the video, along with a range of innovative features allowing dealers to optimise and automate the video presentation of their entire vehicle parc for publication. Phyron supports dealers at each step in the process: from creating customised, targeted campaigns to publishing adverts on car sales advertising platforms and third-party sites (Instagram, TikTok, Facebook, etc.).
Finally, TABLETCAR uses digital tablets for instant updates of the vehicles on show in dealerships. All the information and data specific to each used vehicle, in terms of price or history (repairs, accidents, ownership history, etc.) are centralised on a single tablet providing effective digital support for dealers. Information is updated in real time and available in QR Code format to save time and deliver a smooth, transparent experience for customers. Addresssing the needs of dealers, each tablet can be customised with the logo and guidelines of each dealership.
« These partnerships reflect a common approach: to support the automotive retail sector in its digital transformation by providing innovative, pertinent solutions to drive growth. We are delighted to be working with market leaders such as CarCutter, Phyron and TABLETCAR. Their technological expertise and know-how enhance our value proposition, allowing us to create smooth, seamless and efficient used vehicle sales journeys, along with a premium, transparent and qualified customer experience.
In this way, bee2link is expanding its range of services to bring users solutions including an even greater level of integration, while continuing to pursue partnership agreements spanning the entire automotive retail value chain.
CarCutter, the automotive imagery expert, is publishing an innovative solution making AI available to its users. The smart functions provided through the app or as APIs, address the operational and marketing challenges faced by automotive retailers. The photos of used vehicles are enhanced for improved sales performance.
Contact :
Bertrand Piron | CarCutter | Phone : +33 7 57 90 75 60 | email : bertrand.piron@meero.com
Powered by innovative video and AI technology, Phyron is the world’s first software solution for automated video production and distribution for the automotive industry. Through this unique AI software and algorithms, Phyron creates videos for vehicle adverts that can be published on dealer or brand websites, as well as on marketplaces, social media and in targeted emails.
Contact :
Gaël Moysan | Phyron | Phone : +33 6 62 66 41 47 | email : gael.moysan@phyron.com
TABLETCAR is a solution that instantly updates the display of vehicles on show in forecourts. The software and tablet are used to digitise the final stage in the buying journey: the used-car price sign. The software and tablet are used to digitise the final stage in the buying journey: the used-car price sign.
Contact :
Jean-Claude Cauchi | TABLETCAR | Phone : +33 6 15 59 02 93 | email : jeanclaude.cauchi@tabletcar.fr
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