● 21/10/2025
« This partnership reflects the expertise and know-how of our staff. It is fully in line with our ambition to work closely with vehicle manufacturers and dealers, helping them to deliver on their customer promise. Today, we are delighted to be partnering Hyundai Motor France and its network as they seek to sharpen their competitive edge with our innovative technologies, designed not only to make the sales journey more profitable, but also to enhance the customer experience. »
Delivering all the functions required for trade-in management, used vehicle sales and performance measurement with Business Intelligence, the new OpenFlex platform provides Hyundai Motor France and its dealers with a unique, all-in-one digital solution to oversee and manage their used vehicle business from end-to-end, in the dealership and online.
Five main functions will be deployed:
Finally, bee2link’s digital platform is integrated and interfaced with the Hyundai ecosystem, for aspects relating to CRM (Hway), financial services (Hyundai Capital Finance or HCF), and – as of 25 September last – the new Hyundai Promise online sales platform. This makes it possible to optimise each and every customer journey with a qualified view of the history of each profile for a fully connected sales experience. For customers, the platform delivers a smooth, seamless experience, comparable to that provided by e-commerce players.
« Customers expectations of mobility are changing, with the emphasis shifting towards use rather than ownership. Both new and used vehicles are consumed over shorter and more varied cycles. To keep pace with these changes, we need to develop advanced professional expertise to better manage the future value of our vehicles and make sure that these new offerings are competitive. To achieve this, we need to deploy business management tools able to deliver the changes demanded by the market and by our customers. We required a tool that we could integrate with our business applications, user-oriented and connected to market data, enabling all the players in the used vehicle value chain to fulfill their tasks and manage their business as part of a seamless process. »
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